Get ready for the web revolution

Like the new season of Dr Who, Web 2.0 is coming, whether IT managers are ready or not...

Written by David Neal

My dad spends weekend mornings watching old Dr Who shows. That's not to say that the elder Neal wraps himself in a blanket and sits, rocking backwards and forwards, occasionally yelling and spitting at the TV screen. No – he breaks with family tradition and watches the show from the gym. Yes, he is a lunatic.

Dad doesn't do it just to pass the time, he does it to spot anachronisms – lord knows why, it's not as if he is even retired yet.

Anyway, he will call me up on a Sunday lunchtime and tell me that in one episode the Doctor and the team are watching a 3D television, and when the broadcast finishes they stand up, walk over to the set, and switch off manually. "How could they imagine 3D TV, but not a remote control?" he asks as he digests his roast beef, and I pick caked-on baked-beans out of the bottom of a saucepan.

Dad's favourite Tardiscrepancy concerns the Doctor looking for some information about a planet. Given that he pilots the Tardis, which travels through time and space, and is dimensionally transcendental, you might assume he has some pretty high-tech research tools, In fact, rather disappointingly, he refers to a book.

Now, you couldn't call my dad a silver surfer – not to his face anyway – but he knows that the internet is a fantastic research tool. The net has become so ubiquitous that even people who don't really use it can't believe that 20 years ago its capabilities were unimaginable.

Just think about it. We've wasted 40 years waiting for hover cars, and before they arrive – I predict 2008 – we will be able to see photos of them via a computer. Few people saw the net coming, but now they wonder where it is going.

Where it's probably going is into Web 2.0 – a term coined by Tim O'Reilly and some other propeller heads. The term "Web 2.0", with its 612 million hits, now has more results in Google than monkeys (63m) or Celine Dion (26m).

The internet is progressing. Just look how web pages have changed. There are still hideous-looking, badly designed sites, of course. But if I had seen them back in 1997 I would have marvelled at them and thought I had died and gone to e-heaven.
Such sites will still exist as Web 2.0 matures, and they will remain useful for some people, but for the rest of us they are becoming anachronisms – the wrong sites in the wrong time.

Web 2.0 will change everything, from the way you edit information (Wiki), to the way you store your photos (Flickr), or manage your customer relationships, (Salesforce.com), right down to how you plan your day (Tada).

So, ask yourself, is your company ready for these changes, or is it stuck in another time?

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