Ken Young
Ken Young

Spam hits the buffers

Thanks to an army of tools, corporates are slowly winning the battle against spam. But consumers still face problems

Written by Ken Young

In a previous column I suggested - somewhat tongue-in-cheek - that the answer to spam was to levy a microscopic tax on each email sent. Not surprisingly many readers spammed - I mean emailed me - to tell me how wrong I was.

For the first time in my life I understood what it feels like to be a politician - if you really want to be noticed talk about introducing a new tax.

But the rejection of my plan is good news for anti-spam software vendors who offer a growing armoury to fight the problem.

The latest must-have is challenge-response technology, which is the real sledgehammer of anti-spam tools. It works by building a whitelist from your address book. Arriving email is checked against this list and if it is from an unknown source it gets an auto-reply asking the sender to verify their identity via a web site or by reply email. Spammers hate it because it needs a manual reply to get through and so is nearly 100 percent successful.

The problem of course is that this "Do I know you?" approach is cumbersome and off-putting to newcomers who email you. It's hardly appropriate if you are hoping to encourage new customers to get in touch. But the beauty of challenge-response is that it can be scaled down so that at the very least certain emails can be quarantined for manual checking, after other filters have removed most spam.

The second breakthrough is the growing strength of collaborative filtering.

I've just tested Cloudmark's SpamNet and found it 95 percent effective. Using peer-to-peer technology, it continually gathers details about spam from all its users - currently standing at 650,000.

If you install SpamNet your email is checked against the SpamNet database, which learns from every bit of spam you or others detect. False suggestions are weeded out by a proprietary voting system, which qualifies spam based on the number of user votes and the history of each subscriber as a trusted user. This technology has just been adopted by Sendmail, by the way.

While politicians continue to chase spammers by implementing tougher laws - that are all too easy to get around if you have an offshore server - it looks like challenge-response and collaboration filtering offer the best hope yet.

Of course we all end up paying in the same way we do for antivirus software; and we end up supporting an industry that, perversely, profits each time the spammers find a new way through. Anti-spam software now has the ability to kill 99 percent of spam - but at a cost. The problem for governments is how to protect the millions of people who can't afford it. It's high time Microsoft stepped in and made Outlook Express filtering far more effective.

Tags:

reader comments

related articles

Spam

Canning spam

Tools, strategies and legal efforts for eradicating unsolicited email - plus advice on how to ensure legitimate email marketing remains both legal and welcome 27 Feb 2004

 

Exchange to receive anti-spam filter

Microsoft to build in similar technology as in Outlook and Hotmail 01 Dec 2003

Masterclass: Putting the lid on spam

Unsolicited email is becoming a major issue for all organisations, and a major opportunity for the channel. CRN brought together a group of interested parties to discuss the potential. 17 Nov 2003

related whitepapers

today's top stories

CIOs must embrace collaboration tools

Author Don Tapscott gives Angelica Mari his reasons for promoting social networking tools and says transparency is the key to security 04 Dec 2008

On a quest to build a connected society

BT Design’s JP Rangaswami talks to Gareth Morgan about his pivotal role in the telecoms giant’s efforts to deliver universal broadband and his plans to tap into the creativity of the open source community 04 Dec 2008

IT leaders must stand by India

A sense of perspective is the most important response from IT leaders to the attacks in Mumbai 04 Dec 2008

Case study: Clifford Chance

Law firm implements Sun platform and reduces datacentres to gain efficiency and cost synergies 03 Dec 2008

Should CRM be more sociable?

As vendors rush to add more social networking bells and whistles to their CRM products, some experts warn that users must tread carefully when venturing into online communities 03 Dec 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will the terrorist attacks in Mumbai affect your offshoring plans?

Will the terrorist attacks in Mumbai affect your offshoring plans?

Is India becoming a risky destination?

Previous poll results

Latest audio and video articles

Padlocked CDVideo

Technology and privacy

Watch the final video in a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 02 Dec 2008

Podcast imageAudio

Computing podcast - Standard Life's offshoring plans; and the prospects for government IT

The insurance giant outlines its new outsourcing strategy; and we ask if the government's economic bailout will affect its IT plans 28 Nov 2008

Latest in-depth articles

Doctors looking at a computerAnalysis

Watchdog wants IT to cure privacy woes

Information Commissioner Richard Thomas is urging organisations to put privacy protection at the top of their procurement and development criteria 04 Dec 2008

Colin McDonaldComment

Web 2.0 has potential to transform staff training

Employees can sharpen their IT skills through using the latest interactive training tools, writes Colin McDonald 04 Dec 2008

Advertisement

Primary Navigation