Microsoft closes in on web search domination

Software giant admits 'investing heavily' in web search as an important and potentially lucrative market

Written by Viveka Alvestrand

As the quest for global domination in the search engine field continues, Microsoft has admitted that it is 'investing heavily' in web search as an important and potentially lucrative market.

Speaking to delegates at Jupiter Media's Search Engine Strategies Conference in California, Christopher Payne, vice president of MSN.com, said: "On the information side of the house, there's no question that search is the cornerstone of our strategy. We're investing heavily in this space."

Payne declined to disclose how much Microsoft is investing in search technologies, but said that there is a lot of 'headroom' left in the search arena and that a lot of searches can be improved.

Microsoft, which currently has no algorithmic search engine of its own, has been tight-lipped about its future plans for web search.

Unlike search rivals like Google and Yahoo, MSN has traditionally relied on an agreement with Inktomi for the provision of its algorithmic search results, while web search advertising has been supplied by Overture Services.

Both Inktomi and Overture have now been bought up by Yahoo, raising questions as to the future provision arrangements for search on MSN.

Following Yahoo's acquisition of Overture, however, MSN said it had no immediate plans to cancel its agreement with Overture for paid search listings. It also has a contract with Inktomi until December 2005.

But it is believed that a new Microsoft web indexing software - quietly launched this summer under the name MSNBot - may be a signal of things to come.

MSNBot scours web sites, where it collects documents and hyperlinks. It is thought the new software is part of MSN's effort to challenge the likes of Google and Yahoo by injecting its own algorithmic search technology directly into MSN Search.

  • Have your say
  • Send to a friend
  • Print this
  • Share

Tags:

reader comments

related articles

 

related white papers

today's top stories

Amazon Kindle 3 e-book reader review

Amazon trims the size and price of its newest Kindle, and adds a bargain Wi-Fi-only model 02 Sep 2010

RBS to cut 1,000 IT roles

Royal Bank of Scotland has announced it will cut 3,500 jobs, 1,000 of which are in IT support 02 Sep 2010

Apple overhauls iPod Shuffle, Nano and Touch

New models come with iTunes update and social networking tool 02 Sep 2010

Scottish school shifts wholly to the iPad

Head of computing and IT at Cedars School gives the rationale behind his decision 01 Sep 2010

Salford's MediaCity pushes technology boundaries

In preparation for 3D, ultra HD and a tapeless workflow 02 Sep 2010

Advertisement

Power and cooling management for the data centre
The principles for achieving power and cooling capacity management in the modern data centre

The value of virtual infrastructures to business continuity
This IDC paper examines the role of server and storage virtualisation in enabling application and data continuity at a lower overall cost

Advertisement

Citrix

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you thousands of white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

More available - click 'submit' to view

Existing User

Newsletter user login:

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

Latest poll

The Chinese Market

The Chinese Market

Is your company considering expansion into the Chinese market?

View poll results

Latest audio and video articles

A microphoneAudio

Computing Podcast: Tech Talk episode 5

Join Tech Talk for an overview of the week's top IT stories, and a debate on IT self-service. Will it provide value? 27 Aug 2010

A microphoneAudio

Computing podcast: Tech Talk episode 4

Join Tech Talk for an overview of the week's top IT stories, and a debate on IT skills. Is the UK slipping behind? 20 Aug 2010

Latest in-depth articles

picture of a TV studioAnalysis

Salford's MediaCity pushes technology boundaries

In preparation for 3D, ultra HD and a tapeless workflow 02 Sep 2010

Second Life avatarAnalysis

What are the business benefits of virtual worlds?

Experts cite collaboration and brainstorming, recruitment and training 26 Aug 2010

Primary Navigation