The market for mobile apps is often compared to a gold rush, with businesses desperate to be first to market lest their competition profit from their hesitation. However, the fate of Netscape, Palm, Friendster and the legendary Betamax should serve as cautionary tales to those business rushing to the hills - being first to market is no guarantee of success.
In the rush to deploy both B2C and B2E apps tactically is leaving organisations a long term legacy to support & maintain fragmented solutions.
All of these problems can drastically reduce ROI on any given app. Furthermore, channel proliferation (tablets, phones, wearables etc) can make it challenging to design, develop and deploy applications in scalable and secure way.
During this web seminar our expert panelists debate these issues and taking questions from the audience on the best way to develop mobile apps keeping security, flexibility and integration top of mind.
Stuart Sumner, Chair, Editor Computing
John Leonard, Research Editor, Computing
Ian Morris, Head of Design, Rentokil
Jay Bopa Rai, Director, Technical Services EMEA, Kony Inc
Key discussion points include:
- Overcome the challenges of launching mobile apps - being first to market doesn't guarantee success!
- Understand the importance of long-standing rules and best practice so you can increase ROI on any given app.
- The challenge of developing apps for multiple devices and operating systems.
- Different approaches to the software development life cycle for mobile and multichannel apps.
- Ensuring security, and more....
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