Getting value out of business data is a major challenge. You need to bring together enormous volumes of data across multiple platforms, applications and storage environments: including structured RDBMS data from internal apps, data from third parties in your supply chain, and sometimes unstructured data from social media and other sources. The problem will shortly be made tougher as the Internet of Things adds in huge volumes of machine to machine data – consumers are going to expect the fridge to order your groceries, and the TV to advise on whether you should retain that Netflix subscription: data analytics will be how business and consumer decisions alike are made, and those organisations that get it right now will be the ones that reap the benefits.
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