Access free and exclusive reports based on primary research carried out by Computing. These independent and thorough reports are based on research aiming to get to the heart of the IT procurement process.
These reports are essential reading for any IT Professional needing to know the latest market trends, what technology their peers are using and how they are using it.
The IT Buyer's Cycle Review 2012 summarises the results of a comprehensive research programme undertaken by Computing from October to December 2011 into UK business IT decision-making.
The report provides B2B technology sales and marketing professionals with a unique insight into how customers buy; the key drivers and influences behind IT purchasing; and the intricacies of the buying process itself.
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