Emerging technology is transforming the retail landscape. Mobile and self-service devices have made dramatic advances in functionality and reliability. Technology has made it easier for individuals to become creators as well as consumers of products.
To respond to these challenges and remain competitive, retailers must create demand-driven merchandising and supply chains that are fully integrated and driven by consumer insights that align products and services with anticipated shopper demand. Implementing this depends on one vital ingredient: information. Yet accessing and verifying that information is not a simple task.
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