Retailers are grappling with issues of environmental impact, social responsibility, global supply chains, compliance and security of private customer information. At the same time, consumers have become more savvy, informed and demanding about products, costs and price.
To respond to these challenges and remain competitive, retailers must deliver personalised experiences that enable every customer to shop in-store and across channels. Implementing this depends on one vital ingredient: information. Yet accessing and verifying that information is not a simple task.
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