Performance is the early casualty of a browser war

There is always an element of excitement when new iterations of software hit the market. And there are no exceptions when it comes to web browsers.

At the time of writing, new browsers such as Firefox, Safari, Chrome and others represent nearly 25 per cent of the UK market share and are increasingly being adopted, especially by younger, tech-savvy users. However, the majority of organisations are still standardising their web development and testing mainly on Internet Explorer. Web pages look and perform differently from one browser to another ­ – and there are multiple versions of each browser in use.

It’s the impact on user experience ­ – how changing browsers affect web application performance ­ – that really matters. The user’s point of view is the perspective that will have the greatest meaning for the success or failure of a web site.

Ensuring a web site looks and performs well in a multiple browser world starts with measurement and testing. The goal is to ensure a consistent quality of web experience for users. The 2008 Harris Interactive Online Transactions survey found that 41 per cent of online adults click away from a site when they encounter problems, with many going to competitors.

The questions an organisation needs to ask itself about its web site relate to appearance, reliability and performance.

What does my web site look like in the real world? Do the graphics look the same across all browsers? Are web application widgets showing up in the right place? Are there any missing buttons?

Does my site work properly? Do all the functions work across all browsers? Will it leave a user with a full shopping basket unable to use the checkout?

How does my web site perform? Does it offer good availability, fast response time and consistency of experience for users?

Forewarned is forearmed. If you plan ahead and take measures that position your web site for victory, you can earn a share of the spoils.

Imad Mouline is a BCS contributor