'Not feasible' for humans to make split-second marketing decisions like a machine can, GfK's Norbert Wirth tells Computing
Artificially intelligent machines will make the majority of marketing decisions in future, because machine learning will enable them to decide which adverts to offer people in seconds. That's wh...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders
