Now Ford dumps BlackBerry for Apple

By Graeme Burton
31 Jul 2014 View Comments
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Ford has become the latest major company to ditch BlackBerry devices, this time in favour of Apple iPhones.

The move is being made in response to staff demand.

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"It meets the overall needs of the employees because it is able to serve both our business needs in a secure way and the needs we have in our personal lives with a single device," Ford spokesperson Sara Tatchio told Bloomberg.

The car maker intends to replace more than 3,300 BlackBerry devices with Apple iPhones by the end of the year, while a further 6,000 will be migrated from BlackBerry to Apple in the next two years.

The switch by Ford follows defections from BlackBerry by a number of major organisations in recent years. These include US retail giant Home Depot, and technology companies Cisco and Dell.

The Ford deal comes hot on the heels of a partnership between Apple and IBM to make business software for Apple iPhones and iPads.

However, Ford is not cutting BlackBerry out entirely: earlier this year, the car maker selected BlackBerry's highly rated QNX operating system in preference to Microsoft for its Sync in-car technology hub.

The deal represented a big win for BlackBerry, ousting Microsoft from its top customer in the automotive sector with some seven million vehicles using the current Microsoft-powered version of Sync.

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