Backbytes: Mais Non, Monsieur Benioff!

By Backbytes
01 Jul 2014 View Comments
Salesforce.com's Marc Benioff

Salesforce.com CEO Marc Benioff had an unusual experience in Paris on 27 June: someone said “No” (or rather "Non!") to him. Probably accompanied by some Gallic hand gestures.

Benioff was refused entry to Left Bank eatery L'Atelier Saint Germain de Joel Robuchon, leaving him lunch-less in the French capital with only 40,000 other restaurants to choose from. A loud, shambling, unshaven, tie-less 6' 5" American? Why would anyone turn him away? It's a scandal.

Ever the hippie, Benioff had set his sights on sampling a dodgy substance in broad daylight: one of the restaurant's legendary foie gras burgers (foie gras is banned in California and frowned upon everywhere else – except Paris, obviously).

At least Benioff could console himself with the knowledge that London will always say “Yes!” to American cash, no matter how embarrassing the circumstances.

Last week, the proud British capital officially renamed the Heron Tower 'the Salesforce Tower', despite a last-minute attempt by City Councillor Tom Sleigh to block the move, on 29 June. "It makes a lot of people cringe," he explained.

D'accord.

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