Internet discount voucher firm Groupon has expanded its Teradata data appliance-based data warehouse to keep up with business growth and gain more insight from its data.
The e-commerce firm is using Teradata's 500TB system, and hopes to speed up processes by making better use of the information.
"With our data volume rising at about 15 per cent annually, our expanded Teradata environment will enable Groupon to accelerate its marketing and reporting processes, enriching our data-driven insight across the business," said Kris Srinivassan, vice president of enterprise data warehousing at Groupon.
"Our users have found the Teradata system very useful from day one, and we have been anxious to expand the platform as business demands grow and the need for more business intelligence is stronger than ever."
Srinivassan suggested that the expanded system has more sophisticated and powerful analytics, which will enable Groupon to better manage millions of queries a day.
It will also, according to Srinivassan, allow the company to better manage the increasing number of customer engagement streams and cycles, notably in its 'weekly business review', which is used by the company's leadership team to support the executive decision process.
Teradata said that Groupon is one of many internet firms to become a customer of the analytic data platforms provider. Others include eBay, Netflix, GoDaddy.com and Electronic Arts.
Groupon is one several internet outfits to have suffered post-IPO blues. Its share price plummeted from $26.11 on the first day of trading to $11.30 in October 2013, and is only $5.97 per share at the time of writing.
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