Want to know what's happening at those top secret meetings in places like Davos and Watford, where world leaders finally remove their human masks to reveal their lizard features beneath so that they can plot world domination in comfort?
Easy. Just send them an email.
That's what a bunch of (supposedly Chinese) hackers did to break into the computers of our esteemed leaders and betters at the G20 Summit in Paris in 2011.
And they didn't need super-sophisticated, NSA-approved whizz-ware to do it. Rather more mundanely, all they did was send them emails with the message: "To see naked pictures of Carla Bruni click here", attaching a Trojan horse payload if they did.
Representatives from the Czech Republic, Portugal, Bulgaria, Hungary and Latvia were hacked, according to reports. The investigation is still underway and it is unclear what information was gleaned from the attacks, or so they say.
What is probably most pathetic is that if they were really that keen on seeing Carla Bruni naked, they could have done so with just a simple Google image search. Apparently.
By eliminating high entry costs for big data analysis, you can convert more raw data into valuable business insight.
A discussion of the "risk perception gap", its implications and how it can be closed