Apple has launched a number of new desktop, laptop and tablet computers at its much-hyped launch event in Cupertino, California today.
The event, which started with a overview of the new OSX Mavericks operating system, culminated in the revelation that the company would give it away to Mac users running machines up to seven year's old - still running the Snow Leopard operating system.
With the incorporation of more integration with new apps and the Apple iCloud, the aim is arguably to bring the app ecosystem world closer to the desktop, enabling Apple to make money from sales of apps and media rather than retail sales of the operating system.
However, Mavericks had been unveiled earlier in the year and there was little new to say about it. Of greater interest were the launches of the new MacBook laptops and Mac Pro desktop computers - especially in view of the ageing hardware within Apple's current range.
The new MacBooks will feature the more energy-efficient new Intel Haswell generation of microprocessors and will be thinner and weigh less than Apple's current 13-inch and 15-inch MacBooks.
For workstations, the Xeon-based Mac Pros will be updated with the latest Xeon E5 microprocessors and will feature up to 1TB of all-flash storage. Prices, though, will start at $2,999, which will mean spending well north of £2,000 to buyers in the UK.
The highlight of the event, though, was reserved for the new iPads - also thinner and lighter than ever, with the Apple iPad Air weighing in at just 1lb, or 455 grams to those au fait with the new fangled metric system (established 1799), and the new iPad Mini.
Both of these devices will have the 64-bit ARM-based A7 microprocessor inside, as well as the M7 motion processor, and feature improved LTE/4G support in their respective mobile versions. The new iPad Mini will also now sport a "retina" display and FaceTime high-definition camera.
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