Google's original Nexus 7 broke the mould for what was expected of a sub-£200 7-inch tablet when it was released in mid-2012.
While its miraculous price point was only achievable as a result of a generous subsidy from Google, the Asus-made device was still a sometime miracle of engineering versus price point, and had Apple quickly running to the hills to crank out its own small tablet, the iPad Mini.
In response to the 7-inch tablet revolution it arguably kicked off, Google - working with Asus again - has returned fire with a new Nexus 7. Selling at exactly the same price points as before, £199 buys a 16GB Wi-Fi model, and £239 nets a 32GB Wi-Fi model. "Coming soon," claims Google, is a 32GB model with both LTE 4G networking and Wi-Fi.
It's hard to argue with something slicker and more powerful for exactly the same price as before, but what's so special about the new Nexus 7, and why should you splash out on one? Also, if you already own the old one, should you upgrade?
First and foremost, the Nexus 7 is unarguably a better looking device. If you "got what you paid for" with the quirky, over-bezelled and plastic original, the new Nexus 7 most certainly feels more expensive than it actually is.
A smooth, slightly rubberised black back complements a leaner front with much less border to spoil the viewing experience. If you also own Google's LG-made stablemate smartphone, the Nexus 4, the two jet black devices make quite a pair.
While the new Nexus 7 is about a centimetre longer, it's also a little narrower, and the new Nexus 7 is so light - at only 290g in the form of the Wi-Fi model - that you genuinely forget you're balancing it on just one palm.
Aesthetically, then, Google's onto a real winner with the new Nexus 7. But it's what's going on inside that lovely black casing that should turn a few heads.
The main issue to address is the screen. If there was one feature in the first Nexus 7 that reflected the device's budget price tag, it was the muted, slightly smudgy visuals. Displaying at 800x1280 and at 216 pixels per inch (ppi), the Nexus 7's screen was more than a contender for clarity in its day, but its flat, greyish reds, greens and blues were always a disappointment.
In comparison, the new Nexus 7's colours just pop, and are backed up by a phenomenal 323-ppi screen running at a resolution of 1200x1920. This is a higher PPI than the iPad 4 (which has only 264), grinds the iPad Mini's mere 162-ppi into the dust, and is almost more than the Nexus 7's 7-inch screen really needs. It's showboating on Google's part for sure, but who are we to argue for the price?