'We thought that people would pay attention, that it would cut through people's attention and make them talk'
A US restaurant chain called Chipotle has admitted that an apparent hack of its Twitter account was instead a publicity stunt. Over the course of an hour on Sunday, its account, @ChipotleTweets,...
To continue reading this article...
Join Computing
- Unlimited access to real-time news, analysis and opinion from the technology industry
- Receive important and breaking news in our daily newsletter
- Be the first to hear about our events and awards programmes
- Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
- Access to the Computing Delta hub providing market intelligence and research
- Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders