SAP to acquire Swiss e-commerce firm Hybris in £650m deal

By Peter Gothard
06 Jun 2013 View Comments
SAP headquarters in Germany

SAP is set to acquire Swiss e-commerce and logistics management firm Hybris in a deal reportedly worth at least $1bn (£650m).

SAP said the acquisition will allow it to begin focusing on optimising the customer experience for businesses and consumers across its growing enterprise delivery channels, devices and "touch points".

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""Hybris puts SAP on the leading edge of the consumer economy," said SAP co-CEOs Bill McDermott and Jim Hagemann Snabe in a statement.

"With Hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next generation customer experience."

The deal comes just a day after rival enterprise solutions firm Salesforce made a marketing company purchase of its own, picking up ExactTarget for a reported $2.5bn (£1.6bn).

In a statement, SAP said e-commerce is "growing at more than twice the rate of the retail industry", and that the sector "is increasingly recognised as a critical capability in identifying, winning and growing profitable customer relationships".

The e-commerce tools are expected to be available both on-premise and via the cloud.

The deal is expected to close in Q3 2013, with Hybris said to be intending to keep its current management team.

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