This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. > Find out more here
09 Jan 2013
View Comments
Apple is developing a cheaper version of its iPhone, as it looks to expand its share of the smartphone market, according to a report in the Wall Street Journal,
The WSJ said Apple could release this lower-end iPhone at some point in 2013.
The report suggested that the device would resemble the standard iPhone but with a less expensive body made from polycarbonate plastic as opposed to the aluminium housing that the iPhone 5 has. Other parts could be recycled from older iPhone models.
Apple is said to have explored the option of introducing this type of device for years, and the report said that it could still decide to scrap the plan.
CNET called the rumour "silly", pointing to the fact that the WSJ had reported a similar story two years ago.
However, as Apple's market share in smartphones declines from its 23 per cent peak in the first quarter of 2012 to only 14.6 per cent worldwide in the third quarter of 2012, the firm is anxious to regain momentum against phones manufactured to use Google's Android operating system, and may well believe that one way of doing so is by releasing a cheaper device.
Newsletters
Latest stories from Product
Latest videos
You may also like
Product jobs
Does Google know too much about you?
Updating your subscription status
The trend towards non-desktop-based devices is enabling more flexible working practices and behaviours
Upcoming Events
Date: 29 May 2013
THIS EVENT HAS BEEN POSTPONED DUE TO ILLNESS. Business intelligence is enjoying an upsurge of interest. In an era in which businesses and organisations...
Date: 11 Jun 2013
The enterprise mobility summit will examine how organisations can manage the increasing array of endpoints which are enabling mobile computing in business....
Receive the latest jobs direct to your inbox
Are you being paid what you are worth?