Nokia strikes mapping deal with Oracle

By Graeme Burton
01 Oct 2012 View Comments
Nokia Maps inteface on the N9 smartphone

Oracle will announce today a new deal with Nokia that will give Oracle customers access to Nokia mapping software and services.

The deal, to be announced today at the Oracle OpenWorld 2012 show in San Francisco, California, will enable Oracle to embed Nokia's Navteq mapping technology into its software products. It will be the first time that Nokia has pushed its mapping technology into the enterprise.

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Oracle, meanwhile, will be aiming to develop a business for enterprise applications with integrated location-based services. Nokia has also cut mapping deals with Yahoo, e-commerce site Groupon and Amazon, which ditched Google Maps in favour of Nokia.

Mapping is one area of Nokia's business that has not dived in recent years. Indeed, in the most recent financial quarter, the Location & Commerce business unit of Nokia grew firmly, but still only accounts for four per cent of the company's revenues. 

On Friday, Nokia announced a collaboration with six of the world's biggest car companies to provide them with mapping and navigation technology for their products.

"Drivers today expect to be told the best way to get from A to B but they also want live traffic information, notifications of nearby places of interest and data that helps them drive better and makes journeys a pleasure rather than a chore... We are delivering on our Connected Car vision to bring a full set of capabilities from navigation to safety to entertainment," said Bruno Bourguet, newly appointed senior vice president, sales and business development, Nokia Location & Commerce.

Nokia acquired mapping company Navteq for $8.1bn (£5bn) in 2008. Nokia had planned to sell mapping services via its smartphones using the technology, but was forced to give it away due to competition from Apple and Google. The deal has arguably never paid for itself. 

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