At a time when businesses are increasingly trying to understand how to exploit big data, and the structured information repositories they maintain, IBM has revealed the analytics technologies it will employ at the Wimbledon Tennis Championship later this month.
The All England Club, which runs the tournament, has built a new website with IBM, which uses IBM's SmartCloud infrastructure to scale to meet the spikes in demand from fans.
This cloud is comprised of a fleet of dispersed IBM servers and storage in three locations, which are virtualised as one.
The new site features an interactive scoreboard, which IBM calls SlamTracker, which uses the sort of predictive analytics more commonly seen in enterprise systems.
This uses both historical and real-time data in an attempt to add depth and insight for viewers, including an assessment of the top three things a player must do in order to perform well in a specific match.
This is similar technology to that employed by many businesses when analysing large volumes of data in order to determine their optimal strategy.
The 2012 Wimbledon Championships, which begin on 25 June, will also include a feature IBM calls SecondSight, which will track player movement, and performance changes over each set.
The system is designed to provide data that could help players, coaches, commentators and fans is assessing and monitoring competitors' technique and performance.
"This year a completely new website takes the understanding and insight into the Wimbledon Championships to a whole new level," said Alan Flack, IBM's programme executive for Wimbledon.
"Using the power of cloud computing each individual data point is integrated instantaneously to deliver a powerful experience for fans, players, coaches and officials alike."