UK organisations that are not yet compliant with the EU cookie law should show some awareness of the new legislation to avoid hefty fines, according to Kim Walker, partner at law firm Thomas Eggar.
The law is enforceable in the UK from 26 May and is part of the EU Directive on Privacy and Electronic Communications.
It means that websites will need to obtain users' opt-in consent before installing cookies that pass on information about browsing activities to third parties.
Walker advised businesses to carry out an audit of the cookies their websites serve.
"We're suggesting that businesses should put something on their website to show that they are carrying out an audit. This would enable them to check what cookies are actually being used, if there are any that are not needed and can be discarded, and to understand why they are being used in the first place," she explained.
"If a business wants to use the cookies for their own analytics purposes and these fall within the spirit of the regulations then it may be worth taking a commercial view and waiting to see what others do before committing resources to update their website.
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