Retail giant Marks & Spencer has agreed to trial BSkyB's Wi-Fi service in ten of its stores.
The Wi-Fi network The Cloud was acquired by BSkyB last month. The company operates in the UK and Germany and provides companies with Wi-Fi services for their customers' mobile devices.
In a blog post, The Cloud said that the free customer Wi-Fi service would allow M&S to communicate with customers in a different way.
"With QR codes dotted throughout the store walls designed to encourage customers to log on and discover more about their product range, from customer reviews to menus from their ‘Food to Go' section, [customers] will also be able to see the full range of M&S products not available in smaller stores and purchase online," reads the blog.
In July last year, Tesco aimed to be the first UK supermarket to offer free Wi-Fi in store after trialling it in four of its supermarkets.