Enterprise mobility management market set for massive growth

The western European market for enterprise mobility management and security will reach £468m in 2015, with an annual compound growth rate of 30 per cent between 2010 and 2015.

That is according to a study by analyst IDC entitled Western European Enterprise Mobility Management and Security Market Forecast and Analysis, 2010-2015.

"Enterprise mobility is becoming essential, but implementing security, policy and compliance across a diverse set of devices, networks and applications remains a hurdle," said Nicholas McQuire, EMEA research director and author of the report.

"The consumerisation of IT, the acceleration of mobile enterprise applications and cloud computing are all driving a greater convergence of management and security requirements that operate across the device, network, and application layers of enterprise mobility," he added.

The study suggests European firms that are currently rationalising their public and private cloud strategies are turning to SaaS-based mobile management models because speed to market is much quicker.

"Customers rationalising mobility requirements today do not have the time, resource or business case to pilot, evaluate, install and configure capex-based on-premise solutions, so they are turning to the cloud, both public and private, as an alternative to be up and running in hours, as opposed to days," said McQuire.

IDC expects that cloud-based enterprise mobility management and security will account for 30 per cent of on-premise mobile device management and security by 2015.