Marketing iPad apps set to see big increase

clock

Gartner argues that CMOs are the most likely senior staff to use the iPad

Half of all marketing technology suppliers will develop applications specifically for Apple's iPad by 2016, according to analyst firm Gartner. This indicates that chief marketing officers (CMOs) wi...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
'Drop the geek speak': Gartner's Paul Furtado on how to be a security success story

Skills

Soft skills are key to winning executive support

clock 26 July 2023 • 5 min read
Apple patches iOS and macOS zero-day

Threats and Risks

Enable arbitrary code execution on iPhones, iPads and Macs

clock 11 July 2023 • 1 min read
These are the security trends to watch in 2023

Security

It's about the attack surface, identity and supply chains, says Gartner's Paul Furtado

clock 23 March 2023 • 7 min read

More on Tablets

Apple adds 9.7in iPad Pro to tablet portfolio

Prices start at £499 for small top-end tablets

Matt Farrington-Smith
clock 22 March 2016 • 2 min read

Acer Aspire Switch 12 S interactive guide

Facts and stats for Acer's Surface Pro 4 competitor

James Archer
clock 21 January 2016 • 1 min read

Lenovo ThinkPad X1 Tablet interactive guide

A spec-by-spec look at Lenovo's modular 2-in-1

James Archer
clock 18 January 2016 • 1 min read