26 Mar 2007
High-street retailer Marks & Spencer has unveiled a new web site which it hopes to use to increase online sales from £100m to £250m.
The site has been developed by M&S’ in-house e-commerce team in partnership with Amazon, and will be integrated with telephone and shop sales.
Features pioneered by Amazon, such as a list of recently viewed items, wish list and one click settings, have been included.
Customers can also see items from different views and check on the status of orders regardless of which channel they used.
M&S is planning to introduce streaming video at a later date.
It is currently carrying out a review of back-office systems to improve integration between the site, shops and telephone ordering service as it seeks to launch a full multi-channel offering later this year.
Have your say on this article
Newsletters
Latest stories from Ecommerce
Latest videos
You may also like
Ecommerce jobs
Technology Patent Wars
Staff are increasingly using their personal devices for work. Productivity may increase as a result, but the trend brings with it security risks
Case studies from large organisations across all sectors
... And rich media, and flexible working, and peaks in traffic ...
Upcoming Events
Join us for this Computing web seminar, in which the Head of BI at the Co-operative Group Nick Colebourn will be explaining just how he reigned in the Group’s sprawling database estate and how significant savings were realised and data quality improved as a result.
Date: 31 May 2012
Time: 11:00 AM
Live June 13th 11:00am: Register now. During this web seminar we will be looking at the sorts of incidents that can bring data centres grinding to a halt and what can be done about them.
Date: 13 Jun 2012
Time: 11:00 am
Receive the latest jobs direct to your inbox
Are you being paid what you are worth?
