21 Apr 1998
Direct PC seller Gateway is to give its dealer group new prominence, building a division around it dedicated to channel partners. The unit, to be called Gateway Partners, will combine the reseller channel of ALR ? a server manufacturer which the company acquired last year ? with Gateway?s own small dealer group. Gateway Partners will ?build more formal ties? with dealers, according to a representative, who denied that the move represented a U-turn from the company?s direct sales-only strategy. Gateway is the world?s second largest direct seller after Dell.
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