Mothercare focuses on product data management

Online sales of Mothercare's baby care and mothering products keep growing

Mothercare’s e-commerce growth has prompted the retailer to focus on product information and implement a new data management system.

All product information management processes across the web sites supporting Mothercare and subsidiary Early Learning Centre will be managed through the new system.

The retail group hopes the platform provided by Stibo Systems will free up IT and marketing time to concentrate on other aspects of the online operation.

“The fast and continued growth of our online business has meant we have a large amount of product data to manage and absolutely no room for inconsistencies,” said Vic Watson, head of IT at Mothercare Direct.

Mothercare’s financial results last week bucked the recession, helped by a growing multichannel set-up and the good performance of its online arm, which saw sales increase by 17.4 per cent.