Citigroup improves messaging service

Citigroup has used Alcatel to improve its Automated Message Delivery System (AMDS), replacing its more costly inhouse outbound dialer services.

Some 1,500 research and sales analysts in North America, Europe and Asia Pacific will use the solution to manage and distribute investment information both internally and externally.

Dan Hollins, assistant vice president and business analyst in Citigroup's Global Equities division says cost savings are just a part of the benefits.

'Sales is a highly voicemail-driven business in the investment banking world, making AMDS invaluable for Citigroup staff. For Citigroup the real business benefit of this product is an increase in productivity and time to market-being able to reach more clients faster.'

Citigroup has some 200 million customer accounts in more than 100 countries, and uses the system within its Global Equities Division to send on average 5,000 messages a night.

Citigroup sales traders will also use AMDS to manage their daily client investment updates, reducing their call time in half.

The solution replaces third party broadcast voicemail and enables Citigroup to manage its broadcast messaging activity in-house with full compliance and reporting mechanisms.

'This system is great because it doesn't really have a limit and you're never going to have to wait for a line to be freed up,' said Hollins.

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