UK ISPs are failing to keep their promises

15 Apr 2008

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UK ISPs are not delivering on their broadband promises

UK broadband users are only receiving half the connection speed promised by their internet service providers (ISPs).

A month-long study of 41,230 connections found that the average user receives only 48 per cent of the maximum speed advertised by their ISP.

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The greatest discrepancies lie at the upper end of the market, according to independent site Broadband Expert.

The average connection for a 16 Mbit/s" package was actually 8.6 Mbit/s, while the typical 2 Mbit/s connection achieved a slightly lower speed of 1.8 Mbit/s.

“It seems clear that providers are promising speeds far greater than they are capable of delivering with top-end packages," said William Harvey, technical director at Broadband Expert.

"If the ISPs set a realistic expectation of the speeds that can be achieved, they are much less likely to upset consumers than those who advertise fast speeds and under deliver”.

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