25 Jan 2001
Orange has been dubbed a 'right charlie' for seriously underestimating demand for Nokia's latest range of handsets.
The phone, modelled in the recent film Charlie's Angels, had huge sales in the run-up to Christmas, leaving stock warehouses empty. Supplies of Nokia's 8210 were very badly hit.
Adam Boulton, sales and operations manager at Orange dealer OneStopPhoneShop, said the delay had cost him a fortune in customer goodwill. "We are losing customers because of this shortage. Most valuable of all, we're losing credibility."
He blamed Orange for the shortage and said the demand forecasts they had submitted to Nokia were woefully short.
A spokeswoman for Orange said that the company would work with Nokia to meet orders and stressed that demand for the 8210 had been exceptionally high.
Phil Brown, managing director of Nokia mobile phones UK, said: "We deliver against agreed customer orders."
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