Jessops streamlines in-store signage with thin-client system

The camera retailer improved signage to better react to market changes

Photography chain Jessops has implemented a thin-client-based signage system across its store network to improve responsiveness and provide customers with better product information and pricing.

The camera and accessories retailer previously printed signage weekly from its head office, which meant it could not provide full information about products on display and react quickly to market changes.

“The stores didn’t have the ability to make immediate changes to labels, and this was impacting upon the customer experience within the store, as the latest product information was often unavailable,” said Brendan Marris, brand design and merchandising manager at Jessops.

“Also, it meant the business had to be very specific with the timing of special offers due to the weekly update of labels. We wanted to keep our customers better informed regarding both product information and pricing.”

The new system operates through thin-client technology and integrates with the retailer’s existing electronic point-of-sale platform and enables the store-based staff to implement price changes immediately.

Another benefit from the Episys-supplied system is a considerable reduction in the time spent handling pricing and product information.

“The in-store printing of ticketing has also empowered our store teams to resolve any pricing requirements in store as required, with consistent pricing and product information being displayed,” said Marris.

“Using the new solution we will be able to increase sales, by being more responsive to market conditions, as well as reducing the costs of our signage,” he said.

“Going forward there will be a process of continual improvement. We are currently considering electronic signage as a natural progression from printed signs for some of our flagship stores.”