26 May 2009
Top online brands such as Facebook, Google, eBay and YouTube take up almost half of all the UK's time spent on the web, according to research.
The study by Nielsen Online suggests the amount of time spent by users during April at the top 10 online brands - Facebook, MSN/Windows Live, Google, eBay, Yahoo, AOL Media Network, BBC, YouTube, Microsoft and Apple – jumped to 45 per cent from 42 per cent in the same month last year.
Further reading
The research suggests that out of the main brands, Facebook represents 13 per cent of all UK internet time and is one of the most heavily used web sites along with MSN/Windows Live.
The leading sites have a collective time of 11 billion minutes out of the 48 billion minutes spent online in the UK, or one in every five minutes of web access. The remaining 55 per cent share of online time is divided among 7,625 web brands.
Nielsen said the average UK user spent 22 hours and 20 minutes online or using web-based applications in April, up 34 per cent from last year, when the figure was 16 hours and 36 minutes.
Have your say on this article
Newsletters
Latest stories from Ecommerce
Latest videos
You may also like
Ecommerce jobs
Technology Patent Wars
Case studies from large organisations across all sectors
... And rich media, and flexible working, and peaks in traffic ...
Upcoming Events
Join us for this Computing web seminar, in which the Head of BI at the Co-operative Group Nick Colebourn will be explaining just how he reigned in the Group’s sprawling database estate and how significant savings were realised and data quality improved as a result.
Date: 31 May 2012
Time: 11:00 AM
Live June 13th 11:00am: Register now. During this web seminar we will be looking at the sorts of incidents that can bring data centres grinding to a halt and what can be done about them.
Date: 13 Jun 2012
Time: 11:00 am
Receive the latest jobs direct to your inbox
Are you being paid what you are worth?
