10 Apr 2008
The Microsoft/Yahoo takeover saga took new turns this week, as Yahoo announced an advertising deal with Google, while Microsoft was reported to be considering a joint bid for Yahoo with News Corp.
For a period of two weeks, US Yahoo users may see Google adverts delivered alongside Yahoo’s own search results, as Yahoo will be testing Google’s AdSense for Search service. The test will be limited to no more than 3 per cent of Yahoo search queries.
The move comes as Yahoo’s board of directors look at ways to maximise stockholder value, following Microsoft’s threat to take its purchase offer directly to stakeholders if a merger agreement is not reached soon.
Meanwhile, Microsoft was reported to be in talks with News Corp about a joint bid to acquire Yahoo, but there are also reports that Yahoo is forming a deal with Time Warner to merge with its AOL unit.
Have your say on this article
Newsletters
Latest stories from Management
Latest videos
You may also like
Management jobs
Technology Patent Wars
Case studies from large organisations across all sectors
... And rich media, and flexible working, and peaks in traffic ...
Upcoming Events
Join us for this Computing web seminar, in which the Head of BI at the Co-operative Group Nick Colebourn will be explaining just how he reigned in the Group’s sprawling database estate and how significant savings were realised and data quality improved as a result.
Date: 31 May 2012
Time: 11:00 AM
Live June 13th 11:00am: Register now. During this web seminar we will be looking at the sorts of incidents that can bring data centres grinding to a halt and what can be done about them.
Date: 13 Jun 2012
Time: 11:00 am
Receive the latest jobs direct to your inbox
Are you being paid what you are worth?
