21 May 2009
Barclays is offering a new mobile web site to simplify access to its online personal banking services.
Through Barclays.mobi, clients can quickly check account balances, statements at a glance, make transfers between accounts and to other banks via a mobile browser, as information now fits better on handset screens.
Barclays claims to be the first UK bank to offer a specific .mobi domain, with pages specifically designed for mobile access.
Via the mobile-enabled web site, customers can also find branches and ATMs, get answers to banking queries and view product offers.
"We have experienced phenomenal growth, more than a 100 per cent, since the start of the year with customers browsing banking services through their mobile phones,” said Sean Gilchrist, digital banking director at Barclays.
“With this increased consumer demand it's important for Barclays to continually build on the strategy of improving the services for mobile banking customers," said Gilchrist.
"Perhaps with customers finding banking through low- or high-end mobile phones so much easier with the redesigned site we will see this way of banking catching up with online services as network speeds improve and data costs reduce."
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