19 Jun 2008
The dramatic rise in oil prices is causing a rethink of IT strategies, as energy costs look set to drive the IT agenda.
Chief information officers (CIOs) face being charged for datacentre services by kilowatt hours, and industry attempts to curb energy use in datacentres are being seriously questioned.
Energy savings through technologies such as virtualisation are improving performance but can be offset by greater cooling needed for consolidated servers.
And even in areas such as software as a service, supplier sources told Computing that customers will also feel the impact of surging energy prices, as costs of running power-hungry datacentres are passed directly to customers.
“Datacentre providers have started to price by kilowatt and not by server footprint and performance, and those prices have gone up by 30 per cent in the past month,” said Duncan Scott, CIO at global commercial real estate management company DTZ Holdings.
“Inevitably we will have some kind of formula such as that used by the airlines that includes distress and passes the costs on.
“It is a bit of a stand-off at the moment. The question is what the price of oil is going to do next. Are the providers going to completely change their business model based on the oil price? My advice is avoid kilowatt pricing at the moment but accept that it is going to come eventually.”
A $200-per-barrel oil price would be a jolt for IT, said David Tebbutt, programme director at analyst Freeform Dynamics. “This may wake people up to the true cost of IT, and move the cost of electricity from facilities budgets to IT,” he said.
“The cost of IT infrastructure would go shooting up. But you are not going to solve the problem quickly. You can get staff to behave differently and economise on power, but you can’t transform IT infrastructure at a stroke. It can take yea rs.”
A source at a major IT supplier said: “For those building server farms, rising energy costs will affect their business. There was a time when server and storage spend was two-thirds of costs, now one-third is IT costs and two-thirds is power and operational.
“I haven’t seen any commercial arrangements taking this into account yet but it might come. At the moment we’re underwriting the energy costs. Risk and reward may happen in the future.”
Read more about how CIOs plan to deal with higher energy costs here.
Supply vs. Demand - A point to ponder
Providing servers that are more efficient and applying technologies such as Virtualisation is a great low-level step, helping on the supply-side of the problem - changing behaviours to reduce demand for unnecessary servers and ad-hoc file storage is surely the bigger challenge?
http://community.altiusconsulting.com/ blogs/altiusbusiness/archive/2008/06/19/ energy-prices-cause-for-consolidation.aspx
Posted by: Matt Quinn 19 Jun 2008
Avoiding the issue isn't the answer though. As energy costs rise inexorably the need to get a detailed view of where energy is being consumed becomes business critical. This is relevant to IT, facilities and finance - they need to know where the energy is going. Before you can identify opportunities to make savings and to improve efficiencies, or to charge based on consumption, you need to measure what you are consuming and establish benchmarks.
The fact that datacentre owners don't know the "true cost" and don't have the tools in place to do this is a good reason to remedy that, not to keep a lid on it.
Posted by: Philip Petersen 19 Jun 2008
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