Energy supplier improves content management

Energy supplier Npower is using content management software to improve information and services for business and consumer customers across its various web sites.

The Stellent universal content management platform will support the firm’s strategy to provide personalised online services to its customers, including online billing, meter reading alerts and deals such as fuel savings.

The system will manage about 12,000 assets in its central repository and support up to 30 web sites ranging from Npower.com to the firm’s sponsorship sites.

Npower’s previous content management software could not support its strategy of improving the online experience, reacting quickly to market requirements or managing multiple web sites from a single system.

Web site updates can now be made in minutes with content being managed through pre-defined templates and workflows.

‘Everyone needs the commodities we supply so we have to be able to compete and better understand our customer base,’ said Patricia Gildea, e-delivery manager at Npower.

The company wants to use its online activities to build relationships. The system will enable this by creating a framework with a software engine that integrates a number of different e-services and manages content.

‘As an online provider we want a system that can manage content down to the field names in an application, our brand and online voice,’ said Gildea.

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