Amazon joins forces with Facebook

14 Mar 2008

Comment: 1

A Computing logo
picture of facebook screenshot
Amazon will use Facebook profile data to boost its sales

Amazon has launched two applications that allow Facebook users to buy gifts based on interests listed on their profiles and to manage wish lists.

The move follows ebay's launch of its own applications for Facebook users who have opted in to the service. With the add-ons, Amazon hopes to enhance its presence in the "social shopping" market.

Further reading

Amazon Giver allows Facebook members to view suggested items for friends based on interests listed on their profile pages, while Amazon Grapevine provides news feeds of members' activity on Amazon, such as when they update their wish lists, write reviews, or tag products.

"By combining Amazon's vast selection of products with Facebook's millions of users, we are able to make activities like gift-giving more efficient and rewarding for Facebook users," said Amazon.com vice president Eva Manolis.

Reader comments

Nice apps, but better to have a univeral utility!

Nice couple of apps! But if people want a utility that allows them to create a universal list of all the things that they want and like the look of, from any site or store on the web (not just one store, even if it's a big one!), then they should check out http://www.boxedup.com and the associated boxedup Facebook app which lets you share your finds and the things that you're into

Posted by: Chris  14 Mar 2008

Have your say on this article

All fields required. Your email address will not be displayed on the site.

By submitting a comment you agree to abide by our Terms & Conditions

  • Digg
  • Tweet

Newsletters

Have similar articles delivered to your inbox:

Will Facebook be able to continue its success as a public company?

Facebook has filed for an initial public offering (IPO) that plans to raise $5bn worth of shares on the US stock market, making it the biggest tech IPO ever. Will Facebook be able to continue its success as a public company?

63 %

1 %

7 %

28 %

1 %