22 Sep 2006
Online travel companies are missing out on bookings or driving customers to rival sites because of poor web site design or user experiences, according to new research.
The study of more than 25 travel web sites suggests that cumbersome search engines, hard to find booking forms and hidden charges are the biggest mistakes.
Webcredible, who carred out the research, says a lack of print-friendly page designs and not promoting competitive prices on home pages also caused people to click away.
‘The travel sector experiences one of the highest levels of comparison shopping online. A massive one in four visits to travel web sites come from another site in the same category,’ said Webcredible director Trenton Moss.
'Users are unlikely to hang around for long if they can’t find what they are looking for, but by making a number of easy-to-implement changes online travel companies can significantly improve the satisfaction of their web site visitors. This would ultimately lead to increased bookings and revenue.’
What do you think? Email us at feedback@computing.co.uk
Further reading
Have your say on this article
Newsletters
Latest stories from Ecommerce
Latest videos
You may also like
Ecommerce jobs
Will Google’s new privacy policy impact how you use its services?
Garry Sidaway, director of security strategy at Integralis discusses the current threats to enterprises, and how they should protect themselves
Rubbish in... rubbish enterprise. Why proper data management is so important (video, 6 min)
This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps
Upcoming Events
The implementation of robust, relevant digital strategies is more crucial than ever to the success of insurance businesses
Date: 01 Mar 2012
Time: 09:00am
A showcase of the latest in the information content and management
Date: 20 Mar 2012
Time: 09:00am
Receive the latest jobs direct to your inbox
Are you being paid what you are worth?
