22 Sep 2006
Online travel companies are missing out on bookings or driving customers to rival sites because of poor web site design or user experiences, according to new research.
The study of more than 25 travel web sites suggests that cumbersome search engines, hard to find booking forms and hidden charges are the biggest mistakes.
Webcredible, who carred out the research, says a lack of print-friendly page designs and not promoting competitive prices on home pages also caused people to click away.
‘The travel sector experiences one of the highest levels of comparison shopping online. A massive one in four visits to travel web sites come from another site in the same category,’ said Webcredible director Trenton Moss.
'Users are unlikely to hang around for long if they can’t find what they are looking for, but by making a number of easy-to-implement changes online travel companies can significantly improve the satisfaction of their web site visitors. This would ultimately lead to increased bookings and revenue.’
What do you think? Email us at feedback@computing.co.uk
Further reading
Have your say on this article
Newsletters
Latest stories from Ecommerce
Latest videos
You may also like
Technology Patent Wars
Case studies from large organisations across all sectors
... And rich media, and flexible working, and peaks in traffic ...
Upcoming Events
Join us for this Computing web seminar, in which the Head of BI at the Co-operative Group Nick Colebourn will be explaining just how he reigned in the Group’s sprawling database estate and how significant savings were realised and data quality improved as a result.
Date: 31 May 2012
Time: 11:00 AM
Live June 13th 11:00am: Register now. During this web seminar we will be looking at the sorts of incidents that can bring data centres grinding to a halt and what can be done about them.
Date: 13 Jun 2012
Time: 11:00 am
Receive the latest jobs direct to your inbox
Are you being paid what you are worth?
