Legoland builds safety system for kids

Legoland Windsor is considering the implementation of a wireless tracking system for child protection.

The amusement park's Danish counterpart is already testing radio frequency identification (RFID) technology to keep track of visiting children.

And if the project proves successful, it could be installed at the 2.5 million square-foot Berkshire site next year.

'We don't have any imminent plans, but it is being considered by the leadership team,' said Legoland Windsor spokesman Ben Egan.

'There are four Legolands globally and you tend to find that ideas are shared. If one gets it, there is a chance the others will,' he said.

The Danish site is using technology from wireless application specialist Bluesoft.

When a child visits the park, they are given a disposable wristband with a Bluesoft AeroScout T2 RFID tag, which communicates with wireless receivers using the 802.11b Wi-Fi standard, running software from KidSpotter.

The child's parents' mobile phone acts as a communication device and individual identifier.

If the child goes missing, the parent sends a text message to a tracking number, which returns a message informing them where the child is in the park.

The system can locate a child to within six feet. If they leave the park, a message is automatically sent to the parents' mobile phone and to security staff.

The tags are not obligatory and an additional fee is charged on top of the entrance price.

In Denmark, Legoland is already thinking about the next step for wireless technology.

The amusement park has laid fibre-optic cable to support its Wi-Fi system, and is looking to extend wireless capabilities to other areas such as restaurants.

It is considering the use of wireless ordering systems, and wireless cash registers for outdoor restaurants.