01 Sep 2004
Mobile phone users are set to strike it rich when the National Lottery launches an interactive text message game, later this year.
Lottery operator Camelot has struck a deal with O2's interactive products division, allowing UK mobile phone users to buy lottery tickets using SMS.
Camelot's move to interactive media channels has been a key part of the firm?s plans to return growth to the Lottery.
The firm launched Lotto, Daily Play and Instant Win games on the internet last year, with Sky Active adopting a digital Lotto in April.
Using O2's cross network technology, the service will carry text messages from mobile operators to Camelot's interactive service.
'The launch on mobiles later this year is part of Camelot's wider strategy to broaden access to National Lottery products and attract new players,' said Richard Hurd-Wood, Camelot's director of interactive.
What do you think? Email feedback@computing.co.uk
If you want to be first with the news, visit Computing every day.
Have your say on this article
Newsletters
Latest stories from Chips and Components
Latest videos
You may also like
Chips and Components jobs
Do you think the G-Cloud will be a success?
Rubbish in... rubbish enterprise. Why proper data management is so important (video, 6 min)
This Forrester report compares the costs and benefits of legacy email and productivity software with Google Apps
Upcoming Events
Join us to meet other professionals tackling this issue, and hear from Goy Roper, interim head of ICT of Norfolk County Council how his organisation deployed a flexible and intelligent network to cope with the challenge
Date: 07 Mar 2012
Time: 9am
The implementation of robust, relevant digital strategies is more crucial than ever to the success of insurance businesses
Date: 01 Mar 2012
Time: 09:00am
Receive the latest jobs direct to your inbox
Are you being paid what you are worth?