01 Sep 2004
Mobile phone users are set to strike it rich when the National Lottery launches an interactive text message game, later this year.
Lottery operator Camelot has struck a deal with O2's interactive products division, allowing UK mobile phone users to buy lottery tickets using SMS.
Camelot's move to interactive media channels has been a key part of the firm?s plans to return growth to the Lottery.
The firm launched Lotto, Daily Play and Instant Win games on the internet last year, with Sky Active adopting a digital Lotto in April.
Using O2's cross network technology, the service will carry text messages from mobile operators to Camelot's interactive service.
'The launch on mobiles later this year is part of Camelot's wider strategy to broaden access to National Lottery products and attract new players,' said Richard Hurd-Wood, Camelot's director of interactive.
What do you think? Email feedback@computing.co.uk
If you want to be first with the news, visit Computing every day.
Have your say on this article
Newsletters
Latest stories from Chips and Components
Latest videos
You may also like
Chips and Components jobs
Technology Patent Wars
Staff are increasingly using their personal devices for work. Productivity may increase as a result, but the trend brings with it security risks
Case studies from large organisations across all sectors
... And rich media, and flexible working, and peaks in traffic ...
Upcoming Events
Join us for this Computing web seminar, in which the Head of BI at the Co-operative Group Nick Colebourn will be explaining just how he reigned in the Group’s sprawling database estate and how significant savings were realised and data quality improved as a result.
Date: 31 May 2012
Time: 11:00 AM
Live June 13th 11:00am: Register now. During this web seminar we will be looking at the sorts of incidents that can bring data centres grinding to a halt and what can be done about them.
Date: 13 Jun 2012
Time: 11:00 am
Receive the latest jobs direct to your inbox
Are you being paid what you are worth?
