29 Jan 2009
Toys R Us has relaunched its web site with added features intended to take advantage of the increasing popularity of web shopping.
New features include interactive content such as rotating images and regular products additions, as well as improved security for online payments.
The new set-up also involved handing over hosting, security and back-up of the site to TelecityGroup so that the online retailer can focus on other areas.
"We made the decision to outsource the hosting and security of the site to a specialist to guarantee we could deliver consistent quality of service while focusing on the site's content," said Mike Coogan, marketing and e-commerce director at Toys R Us.
"Our focus is to maintain a good customer experience on the web site; it can make the difference between a sale and someone looking elsewhere."
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