Actinic promotes college e-commerce courses

E-commerce software vendor Actinic has launched a new training initiative that could help firms wanting expertise to develop their web presence.

The Ecommerce Training Programme is designed to provide universities and colleges with the tools and training needed to offer courses in how to design and implement online business systems.

“We found that an increasing number of universities and training companies are recognising e-commerce is becoming [the norm] for businesses, and therefore training in these skills is an important part of the business education process,” said Actinic’s Bruce Townsend.

The programme includes a training room licence for the Actinic Business e-commerce package for medium-sized businesses, technical training material for tutors, and free copies of Actinic Catalog Training Edition software for students to take home and keep.

Actinic said its off-the-shelf package does not emphasise technical skills such as the writing of HTML, so students are free to concentrate on the business issues behind e-commerce.

“Students can use Actinic tools as an example of how to implement e-business,” Townsend said. “All the functionality is there for them to [learn] how to build a site, talk about the business elements, the marketing, and the legal aspects.”

The programme is available to educational institutions now, and could benefit companies wanting to get online, and school leavers keen to become “the [e-commerce] entrepreneurs of tomorrow”, according to Townsend.