17 Oct 2012
Last time I looked, Salesforce was selling CRM software as a service. Not quite sure where social comes into this. Or how a company like GE is transformed by it (Dreamforce 2012: The importance of social in business).
As a Salesforce customer, I don’t get it. Sure, things like Chatter provide a “social” dimension, but what we are talking about here is similar functionality to Yammer, as in it’s just a new name for an internal intranet where people post stuff that they’ve done.
I have both, and in my experience people use both platforms for little more than sharing their company good news. And that company good news is usually posted by self-serving self-publicists – those who are trying just a little bit too hard to get noticed.