On the Surface, this looks like a marketing ploy for Windows 8

04 Jul 2012

I think Microsoft has missed the boat here (Microsoft Surface: insanely brilliant or a suicidal folly?). The rate of growth in the tablet market is declining and prices are dropping. OK, Ballmer & Co are tackling Apple's weakness in the workplace, but unless the Surface is cheaper than a laptop I can't see many companies going for it.

As for its potential as a personal iPad replacement, we’ll have to see what Windows 8 is like; but unless the whole package comes in at a really competitive price, the Surface would seem to be little more than a very elaborate advert for Windows 8.

Philip Hammond

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