Mike Sackman, CIO of pub and restaurant operator Mitchells & Butlers talks exclusively to Computing about his organisation's evolving business intelligence requirements.
As the group's strategy moves from a focus on the drinks offering to food, so the BI requirement evolves with it.
Mitchells & Butlers runs well-known brands such as Browns, All Bar One, Harvester and Toby Carvery.
By eliminating high entry costs for big data analysis, you can convert more raw data into valuable business insight.
A discussion of the "risk perception gap", its implications and how it can be closed