Adidas uses MicroStrategy analytic insights 'to get closer to consumers'

Danny Palmer
clock

Michael Voegele, vice president of global IT and head of enterprise architecture for Adidas Group, explains how the sportswear firm uses MicroStrategy to bring consumers a better experience

Adidas, one of the biggest sportswear companies in the world and kit provider to many top sports teams, has deployed a MicroStrategy business intelligence solution in an effort to "get closer to th...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
'A lot of confusion': Unpicking SAP's recent changes

Cloud and Infrastructure

SAP and Lemongrass talk S/4HANA migration deadlines, RISE and AI

clock 27 February 2024 • 6 min read
AI plays into latest SAP restructuring, impacting 8,000 jobs

Corporate

Estimated to cost €2 billion

clock 25 January 2024 • 2 min read
The secret of automation success at The AA

Business Software

Nikki Morris, head of finance systems, on driving change

clock 11 December 2023 • 3 min read

More on Business Software

McDonald's blames 'configuration change' for global outage

McDonald's blames 'configuration change' for global outage

Customers not lovin' it

clock 18 March 2024 • 3 min read
Google publishes plans for post-quantum cryptography

Google publishes plans for post-quantum cryptography

Secure email firm Tuta has also upgraded its systems to be quantum-proof

John Leonard
clock 12 March 2024 • 3 min read
UK business: Intrigued but cautious about AI

UK business: Intrigued but cautious about AI

'It's too early to jump'

John Leonard
clock 09 February 2024 • 3 min read