Document sharing solution provider Nitro wants to give Adobe, the biggest player in PDF software, some stiff competition.
So says Sam Chandler, CEO of the San Francisco headquartered firm that he started in Australia back in 2005 and which now has more than 400,000 business customers and eight million monthly users.
"We didn't necessarily imagine that we would get this big as quickly as we have, but we always hoped it would happen," he told Computing.
Chandler isn't satisfied with Nitro playing second fiddle to Adobe in the PDF document reader space and wants to go toe-to-toe with its more established rival.
"I really feel like in the next three or four years, we will be giving Adobe - and a lot of others around the collaboration space - a run for their money," he said.
"At the moment we've got some market share, Adobe is still the big man on campus, but in three or four years I think the situation could be very different."
October 2013 saw Nitro launch a new PDF solution, Nitro Cloud, which draws on cloud computing to enable users to create and edit documents from their web browser. Chandler described the tool as "a big bet" but it's already seen success, with Nitro now processing over three million documents every month.
"We're placing a very big bet on this idea that the world wants to share documents in the browser," he explained.
"Historically there's only been one way to share documents outside the four walls of an organisation or outside the firewall and that was PDF, other than enterprise collaboration management," Chandler continued.
"And now we're focused on making it easy for companies to share documents in the browser and collaborate, so it's a huge trend and a wave we're riding and we have our product vision for the next three or four years really built around that."
However, mention cloud storage to many IT professionals, and one of their first thoughts might be concerns about the security of storing documents in servers outside their own. As security expert Graham Cluley recently told Computing, the word "cloud" should be replaced with "somebody else's computer" when thinking about security.
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