Geek chic is back again

clock • 1 min read

Backbytes is taxed by the question of whether it is chic to be a geek, and that debate flares up again with the new branding of MC Ware, the Microsoft, Cisco and VMware reseller. Its web site and v...

To continue reading this article...

Join Computing

  • Unlimited access to real-time news, analysis and opinion from the technology industry
  • Receive important and breaking news in our daily newsletter
  • Be the first to hear about our events and awards programmes
  • Join live member only interviews with IT leaders at the ‘IT Lounge’; your chance to ask your burning tech questions and have them answered
  • Access to the Computing Delta hub providing market intelligence and research
  • Receive our members-only newsletter with exclusive opinion pieces from senior IT Leaders

Join now

 

Already a Computing member?

Login

You may also like
Google restricts political ads, X courts them as US election year looms

Social Networking

With the US presidential election year on the horizon, Google and Twitter are taking very different approaches to election-related content and political advertising on their platforms.

clock 20 December 2023 • 2 min read
EU to protect elections against foreign saboteurs and Big Tech

Security

But lobbyists continue to fight back

clock 10 November 2023 • 4 min read
Google plans to integrate ads into its AI-powered Search Generative Experience

Search

Also eyes subscription models for AI

clock 26 October 2023 • 2 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Services and Outsourcing

IT service providers need to smarten up their own digital acts

IT service providers need to smarten up their own digital acts

The world has changed and the tech services sector needs to catch up

Mark Gibbison
clock 27 September 2021 • 4 min read

Style vs substance: how to build an agile digital offering in a post-Covid age

Agencies must strike a balance between innovation and durability in creating products that are crisis-resilient, says Andrew Dunbar

Tom Allen
clock 16 November 2020 • 5 min read

John Lewis announces partnership with Wipro to expand its digital presence

The retailer is also transferring 244 of its non-customer facing staff to Wipro

clock 02 July 2020 • 2 min read