31 Jan 2013
“Never fire the social media people until you've disarmed them of their passwords.”
That's what the lesson learnt by the administrators currently running the HMV record chain, which went into administration in mid-January.
Live-Tweeting from the mass-firing, the social media manager let rip at the bean-counters who have been running the company since its collapse.
“There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand. #hmvXFactorFiring”
“Sorry we've been quiet for so long. Under contract, we've been unable to say a word, or – more importantly – tell the truth #hmvXFactorFiring”
The Tweets concluded with a classic:
"Just heard our Marketing Director ask how do you shut down twitter?" #hmvXFactorFiring
A “keyboard tussle” subsequently ensued while the marketing manager worked out how to change the password, before HMV re-asserted control of its own Twitter feed and the offending messages were deleted.
Maybe, though, it ought to embrace such subversiveness? After all, on the afternoon of Thursday 31 January, HMV was unexpectedly trending and people were, for the first time in a generation, actually talking about it.